Creative visionary with over 17 years of experience leading cross-functional teams to deliver integrated, culturally resonant campaigns. Skilled at driving audience engagement, cultivating fandoms, and building brands that foster community. Adept at leading creative teams across concept, design, copywriting, and motion to deliver innovative and business-driven marketing solutions. Known for blending storytelling with data-driven insights to create compelling narratives that inspire loyalty and drive measurable results. Passionate about empowering creators and elevating diverse voices to build lasting connections between brands and audiences..